Archives: Glossary

This might sound like an old-school strategy, but it still works if you know how to use it. You want to get it right with your whitepaper, so focus on defining the problems you are trying to solve and explaining how you solve them. That’s your differentiator. You don’t want to sound like other projects, right? Use this space to stand out.

Include branding as much as possible—logo, banners, and any design elements that represent your brand.

If you have a lore or story to tell, the whitepaper is a great place to do so. Build the foundation for the world you’ve created and its characters. Lure readers in and make them crave more. Give them a reason to follow you on Twitter and join your Discord server to get additional updates.

Don’t just copy ideas from the Twitter calendar here. Discord is very different—use its features to your advantage.

I strongly recommend including activities in the Discord calendar. Brainstorm ways the community can engage to earn points from the reward system we introduced earlier.

They could be asked to find specific information, participate in trivia, tweet about something, and more. Make sure these activities are prepared in your calendar. Start with two activities per week, and as you move closer to wallet submissions and mint day, increase to four activities per week.

Focus on the onboarding experience. This includes how new members are invited, what they see on the server before they verify, where they land (which channel), and what they should do next. Consider every detail related to onboarding, as this is how you can reduce Discord leaves (people leaving shortly after joining).

If you want a tip, I recommend clearly explaining your USP (Unique Selling Proposition) as early as possible—ideally before they verify. It should be the first and only channel they see when they join the server. Use this opportunity to hook them by highlighting what sets you apart from other projects. Afterward, proceed with verification to ensure they are not bots, which will then unlock access to the rest of the server.

On Discord, you will work with the community using many different features. Your goal is very simple: keep them on your server and engaging with your brand. Each time they engage, they are exposed to your marketing. If your marketing is effective, they will develop a liking for your product and brand and eventually decide to participate in the mint event or secondary trading. They will become your customers.

To achieve this, you should always reward engagement—any engagement. Create a reward system and start distributing these rewards. Make sure to incorporate roles, as they are your biggest asset. The more they engage, the higher the roles they can achieve. The reward system should be based on role progression, with roles unlocking specific rewards. Design a fair system with clear mathematical logic where certain engagements earn a specific number of points, and upon reaching certain thresholds, users progress to higher roles.

Make sure the CMM was involved in hiring these mods, that he approved them, and that he will closely monitor their performance. It’s important to assess how mods respond, how they greet new members, how they interact with returning members, how they promote the project, and how they handle the onboarding process, among other responsibilities.

There should be clearly defined guidelines for mods. The CMM and CMO will prepare these guidelines, ensuring mods have everything they need outlined in this document. Whenever a mistake occurs—and mistakes will happen—the guidelines should be updated if possible and relevant.

The more tweets you prepare, the more strategic they will be, which is a good thing. Every minute spent brainstorming those tweets will pay off! It forces you to think strategically.

How do you create such a comprehensive calendar? Start with your whitepaper. If you have this document, it should explain everything about your product in detail. Simply follow the whitepaper and outline all the topics it covers (such as storytelling, art, utilities, team, etc.). Then, prepare each tweet based on that content, and don’t forget to apply the AI brand_template you created.

Track how often each topic is represented in your calendar (how many tweets) to maintain balance. Start by explaining your product and brand in depth. Then, incorporate your affinity play—storytelling. Tell your stories; that’s the core.

After that, you can add other, less important topics that will help you achieve your other goals.

Think about Twitter as awareness phase of customer journey. That’s the very first encounter of potential holders and traders of your collection with your brand. Discord will be consideration phase. That’s when they consider if they will mint or trade on secondary.

If you keep them engaged and motivate them to join Discord server, your chances to sell out will increase dramatically, because the most difficult part of your job is done – transition from Twitter to Discord.

Your goal is simple: keep them engaged. Make them want to be part of your journey. It’s too soon to get them hooked on minting. For that, you will need a Discord server—that’s where the magic happens. But you can give them something: let them experience your well-defined and strategically sound brand. This will encourage them to follow your tweets, and sooner or later, they will decide to participate in your Discord server because you’ll be interesting, different, unique, and entertaining.

You will need at least a whitepaper, Twitter, and Discord to show that you have a good product, build a community, and sell out your project. If you decide to follow my advice and focus on building affinity value for your project, also consider adding a website and a blog.

The last three definitions I mentioned—personality, tone, and voice—should be saved in ChatGPT as variables. ChatGPT will save all the data from these definitions as a variable with the name you suggest and you can use all this data just by specifying the name of the variable.

Here’s a prompt you can use:

Save all the data below from brand personality, brand tone, and brand voice to one variable called “brand_template.” I will work with this variable in the future, so remember everything.

[add all three mentioned brand definitions here]

Each time you work on content—comment, tweet, announcement, blog post, slogan for a website—really anything—you will use ChatGPT, call this variable, and ask the AI to finalize your content according to “brand_template.”

ChatGPT will consider all the brand definitions and adjust your content to match your brand. And that’s how AI can help you build a unique and strong brand.