Archives: Glossary

Now you can finally start working on building the community and preparing for mint day. You’ve got a good product, you know how to show it to others, and you have a great team. You’re already doing better than 95% of projects. You might actually have a chance to make it!

What’s next?

Collabs.

First, you will introduce guidelines/instructions to the collab managers. They probably won’t like it. They don’t like others meddling. But it’s necessary. The founder must step in and explain the hierarchy and rules. You will “upload and install” all the important marketing knowledge about your brand and product to the CMs. They need to know everything in detail, always.

If you wake them up in the middle of the night, they must be able to explain, simply, why your brand is better than other brands and why it’s a good idea to collaborate with your project and offer its spots.

You are almost ready to start with NFT marketing!

The CMM should ideally every day check on the mods. There should be a weekly status update call between the CMO and CMM. The CMO should be in touch with all the collab managers (CM) on a daily basis, because these individuals are critically important for growth.

Based on my extensive experience dealing with them, I can tell you right away that you can’t let them work alone without checking up on them.

These individuals represent your brand to other web3 teams. Their attitude, their choice of words, and what they say about your brand and product will all influence the outcome of every possible collab deal.

So, each CM has to be 100% in sync with the CMO when it comes to understanding why your brand is a killer brand, a unique brand, a well-positioned brand, with an amazing product.

The CMO should handle this. A good CMO knows the work of each team member in the web3 space.

It’s important to keep working on those instructions and guidelines as they should adapt to new conditions.

Web3 is the wild, wild west. The space is not mature yet, so you have to help it mature.

What you can do right is hire creative and smart team members, starting with a CMO who understands the work of a CMM, and even the work of Discord mods. The CMM should understand the work of mods so well that they could replace anyone at any time, and nothing would change.

With Discord servers being used, there are three big risks: hacks, scams, and FUD. You can prepare for these risks. You can, and you should, create a scenario for each crisis and instruct each team member to learn everything necessary to prepare for that situation. However, you will never truly be 100% ready. It’s impossible. There are too many variables that are constantly evolving.

By now, you have all the knowledge about how to build a good product and sell out your NFT collection. But without a complete team made up of strong, creative individuals who have experience, skills, and knowledge, you may still end up as another failure. Why? One word: Community.

You might think it’s really cool to have a community around your product, but what you don’t realize is that the community is actually a product in itself. If you don’t understand this, you won’t make it. It’s all about the community in web3 (NFTs, especially). The moment you start listening to the community is when you become a web3 pro athlete. The best projects do not ignore; they adapt to the community.

A community is a living, dynamic, ever-evolving entity. One month it can be this way, and then suddenly something new appears, and everything changes. That’s why you need to stay alert and adapt too.

The best thing you can do is implement community feedback loops and ask for all the data you will ever need to understand how your community feels at any given time.

Think about providing everyone with access to what’s happening behind the closed doors of your Discord server. Not everyone will read your announcements there or participate in your activities.

That’s why I recommend setting up a Medium.com blog and posting regularly (post something each week) about your project as you move towards whitelisting, wallet submissions, mint day, etc.

Share this via your website, where you can place a teaser and lead people to the full Medium.com article. Make sure to include community metrics if relevant (such as how many people are on the server, how many are whitelisted, how many are participating in activities, how many messages are on the server, etc.). These numbers will prove you have something.

Use your website as another tool to define your brand. Let your community experience elements of your storytelling, dive into your world, and learn more about your lore and characters. That’s a great way to use your website. You don’t need flashy animations, but incorporating a unique style that aligns with your brand definitions or enhances your storytelling will leave a lasting impression. And in this market, impressions are everything.

Make sure every word in the whitepaper is finalized using the AI brand_template—it’s very important. You should expand the prompt for this specific content as follows:

Prompt:

Use brand_template to finalize the content below this prompt. Consider that this is content for the whitepaper of an NFT project. Apply all relevant standards in conjunction with the brand_template, such as maintaining a highly professional presentation and focusing on a web3 audience.

[Content to finalize]