This might sound like an old-school strategy, but it still works if you know how to use it. You want to get it right with your whitepaper, so focus on defining the problems you are trying to solve and explaining how you solve them. That’s your differentiator. You don’t want to sound like other projects, right? Use this space to stand out.
Include branding as much as possible—logo, banners, and any design elements that represent your brand.
If you have a lore or story to tell, the whitepaper is a great place to do so. Build the foundation for the world you’ve created and its characters. Lure readers in and make them crave more. Give them a reason to follow you on Twitter and join your Discord server to get additional updates.