Engaged

Your goal is simple: keep them engaged. Make them want to be part of your journey. It’s too soon to get them hooked on minting. For that, you will need a Discord server—that’s where the magic happens. But you can give them something: let them experience your well-defined and strategically sound brand. This will encourage them to follow your tweets, and sooner or later, they will decide to participate in your Discord server because you’ll be interesting, different, unique, and entertaining.

About the Author

johnnybravo

Jakub Pajer (aka Johnny Bravo). 15+ years Web1/Web2; in NFT since 2021. Sold out Metaverse Cool Cats (4,999 PFPs) in Jan 2022. CMO for three NFT projects; led X/Discord/Substack/Medium; grew servers, improved engagement, and raised perceived brand value.

🎯 Current Role: NFT Marketing Advisor
📈 Experience: 15+ years Web1/Web2; NFT since 2021
🏆 Key Achievement: Sold out Metaverse Cool Cats (4,999 PFPs) in Jan 2022
💼 Leadership: CMO for three NFT projects
🎓 Expertise: NFT Marketing, Web3 Strategy, Community Building, Discord Management
🌐 Website: