Archives: Glossary

Are you Asking Influencers/KOLs “How Much for a Tweet?”
This approach leads to a poor response and will cost you more. Do your research and prepare for the asking price—don’t waste your time with vague inquiries.

Planning your content at least 30 days in advance is essential. Aim for 60 days to gain an edge and think strategically. A content calendar helps you prepare for events, work with teasers, and define key topics for consistent communication.

Your community won’t value whitelist (WL) spots if they’re easily obtainable. WL spots should be earned through effort. Make them part of your reward system, with milestones for participation. For a guaranteed spot, increase the threshold.

A well-defined whitepaper gives essential information about your project at a glance. People don’t have time to sift through Twitter or Discord messages to figure out what your project is about. A whitepaper is a must.

Moving members through the reward system—from basic verified members to higher roles like whitelist or OG—is essential. Roles are a core part of community and web3 marketing, yet some projects fail to leverage them effectively. Don’t make that mistake.

You must track and analyze all data from platforms like Twitter and Discord to evaluate your community engagement. Knowing how you’re performing is essential. Keep an eye on metrics, use Discord’s Developer portal, and consider tools like Statbot for extra insights. The more data you collect, the better—just make sure you understand it to make informed decisions.

AI is a game-changer. If you’re not already using AI, you’re falling behind in quality compared to those who are. AI can help with everything—from ideas and concepts to strategies, content creation, research, analysis, and even programming. Use AI daily and read up on the documentation for the LLMs you work with. Consider taking courses on prompt engineering as well.

If you want to stand out, you need to define your brand. This includes working on personality, tone, voice, and other brand attributes. There is no excuse for neglecting this. The market is saturated, and you must define everything to create a unique, recognizable brand in the NFT/crypto space. Use AI tools to assist in this process.