HELPING BRANDS SINCE 2021 BUILT 2 COMMUNITIES IN 2024

I've spent 15+ years in digital marketing—but nothing has inspired me more than Web3.

Need your Discord community to grow fast and stay active? That's what I helped deliver—in less than 4 weeks as CMO of Metaverse Cool Cats.

At Faceless (an Ordinals NFT project), I drove community growth, built key partnerships, and managed the Discord moderation team.

At Samurai Warlords, a Web3 gaming project, I built the entire community from scratch—growing it from 500 to 1,200 active members, leading a team of 7–10, optimizing social channels, and handcrafting every piece of content.

When I sold out Metaverse Cool Cats at the peak of the bull run in January 2022, I thought I knew it all—until I learned what really matters: story-driven content strategy creating emotional glue that turns flippers and paperhands into true believers—and Discord lurkers into brand advocates.

In a space where attention is fleeting and fads fade fast, I help projects rise above the noise—with narrative-first marketing that converts.

Tired of launching to silence or watching hype fade in a week?

That's the gap I help fill—with a framework designed for retention, not just mints. Web3 founders call me when they want to turn hype into long-term trust, loyalty—and build a real brand. If you're looking for a marketing partner who blends storytelling, strategy, and community-building—let's talk.

I'll grow your brand with battle-tested Build–Measure–Learn NFT Loop framework, inspired by my favorite book The Lean Startup.

Here's how it works:

🔨 Build: Run experiments such as new acquisition strategy
📊 Measure: Collect data and feedback from community
🧠 Learn: Double down on what's working, stop with what's not working
🔄Start next loop
🎯 Goal: Test new experiment each week

I designed this framework to sell out collections in any market.