What is NFT Marketing strategy

1. My organized mess has no actual strategy

To be honest with you, I am not a big fan of NFT marketing strategies. I do have concepts, I do know how to work with each channel, I have guidelines, instructions, brand definitions, templates, and in my Evernote (the best tool ever made for reporting, notes, calendars, and anything else related), I keep everything linked together so I can get exactly what I need very quickly.

2. Community is dynamic, you have to adapt or die

The reason for this organized hypertext mess is that working with a community is very dynamic. One month you try something, and the next month you are doing something else. So rather than relying on some old-school marketing strategy, I define an analytics dashboard with metrics and tools, and I watch what is going on each day when we work with the community. If something is not right, I can see it right away through the data, and we can find a solution together as soon as possible. Adapt or die. Nothing else.

3. Strategy? No thanks.

So, let’s get back to the topic—there is no need for an NFT marketing strategy. The community is a living organism. The community is part of your product. As long as you stay in this business, consider working with concepts, definitions, and templates linked together to form that “strategy” you need to succeed. Who would want to keep editing some ridiculous 50-page manifesto with a comprehensive strategy only to find out two months later it was a waste of time? Trust me on this.

4. We are one, yet there are many of us

NFT marketing is not easy because it’s still a very young and not-so-widely-accepted technology. Yes, we are using web2 platforms like Discord and Twitter, but we’ve evolved past that horrible mark called “target audience.” We are the community now. We are one. But there are many of us.

5. Focus on analytics, understand all the data you can collect and what it means

To succeed in community marketing, you don’t need any rigorous NFT marketing strategy document. Trust me. What you need are a pair of balls and coffee so strong it will grow steroid legs and run the marathon.

Instead of relying on the old world of marketing, which works well for web1 and web2, spend some extra time on analytics. Community analytics is still very new. There are things you can track, measure, and analyze as much as things you can’t. Learn everything you can about this. Dive into Discord bots such as Statbot, which will help you on your path to collect as much valuable data as possible. Master web dashboards and Discord commands. You will be cool AF.

6. Don’t be afraid to ask (AI) for help

And anytime you feel like you are missing something, open ChatGPT and simply ask. If it feels like its models are not well-equipped for NFT marketing (they are not, true words), try Perplexity, which is like an AI search engine collecting data and putting them together. If not even Perplexity, you can always try my favorite, Cursor with the Sonnet model. Cursor was built for developers, and that’s why it’s so freaking cool. It will help you analyze a lot of data, make fast changes to multiple files, understand everything in detail, learn deeply, and who knows what else. Buy the license and never let it expire!

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Launching an NFT collection is hard work. Every day. Get in the trenches and study my blog posts with all the important knowledge. Learn how to start NFT marketing and NFT marketing mistakes to avoid.