Not Utilizing Roles on Discord

Moving members through the reward system—from basic verified members to higher roles like whitelist or OG—is essential. Roles are a core part of community and web3 marketing, yet some projects fail to leverage them effectively. Don’t make that mistake.

About the Author

johnnybravo

Jakub Pajer (aka Johnny Bravo). 15+ years Web1/Web2; in NFT since 2021. Sold out Metaverse Cool Cats (4,999 PFPs) in Jan 2022. CMO for three NFT projects; led X/Discord/Substack/Medium; grew servers, improved engagement, and raised perceived brand value.

🎯 Current Role: NFT Marketing Advisor
📈 Experience: 15+ years Web1/Web2; NFT since 2021
🏆 Key Achievement: Sold out Metaverse Cool Cats (4,999 PFPs) in Jan 2022
💼 Leadership: CMO for three NFT projects
🎓 Expertise: NFT Marketing, Web3 Strategy, Community Building, Discord Management
🌐 Website: