Quality Over Quantity

Remember, it’s really not about the numbers. If you allocate 500 spots to a community full of paperhands who will sell you out on the secondary market for a $10 profit , then it’s obvious that the collab managers did a poor job, right?

But if you allocate 100 spots to a community of diamond hands who believe in your product, love your brand, and will hold your NFTs for year or even years, your collab managers did a great job, right?

How to achieve this? Make sure your CMs do an amazing job marketing you at all times and under any circumstances. You want to gain access to selected, premium, top-notch communities where the allocation of spots means success and only success.

But it’s not so easy.

These so-called blue-chip projects (super premium) do not respond to typical collab requests. You need connections to get there.

It pays big time if your collab manager has these connections. Always try to have at least one such CM in your team. Be ready to pay a much higher weekly fee for him/her.

About the Author

johnnybravo

Jakub Pajer (aka Johnny Bravo). 15+ years Web1/Web2; in NFT since 2021. Sold out Metaverse Cool Cats (4,999 PFPs) in Jan 2022. CMO for three NFT projects; led X/Discord/Substack/Medium; grew servers, improved engagement, and raised perceived brand value.

🎯 Current Role: NFT Marketing Advisor
📈 Experience: 15+ years Web1/Web2; NFT since 2021
🏆 Key Achievement: Sold out Metaverse Cool Cats (4,999 PFPs) in Jan 2022
💼 Leadership: CMO for three NFT projects
🎓 Expertise: NFT Marketing, Web3 Strategy, Community Building, Discord Management
🌐 Website: