Point No. 2 deserves extra attention. It defines all the actions participants in the given raffle (whitelist giveaway) must take in order to qualify for the raffle.
From the very beginning of your collabs, you will include the instruction to follow your Twitter profile @xyz, which tells participants to follow your Twitter. However, what is even more important is the following raid instruction:
Like & retweet this tweet: https://twitter.com/brand/status/XXXX.
Here, you are telling participants to engage with the tweet, which will increase reach (impressions) and potentially attract more new followers.
Make sure to update the raid instruction target in your template at least once each week.
