Rule No. 2

Don’t fall for the hopium. The odds are currently against you. After all, you Googled whether you can promote an NFT collection without a budget. Do not rely on some magic wand of the Twitter/X.com algorithm. It won’t save your day. Organic growth has always been, and will always be, limited, hard to predict, hard to leverage, and definitely will not help sell out larger collections (2K+ items) within a reasonable time.