Remember, this is a crucial point—almost everyone has good artwork. It’s no longer enough to succeed with just that. Hire creative marketers who can make your brand unique, who can set you apart from others, and who can build an emotional connection to your brand. Why? Affinity sells better than utility. While everyone else is chasing the right utilities to offer in order to generate interest in the mint event and sell out the project, only a few smart teams focus all their efforts on creating strong emotions and a strong community experience.
