The majority of collections don’t care about defining their brand and communicating strictly according to those definitions. That’s a huge opportunity for you.
How do you do it? Use AI! Open ChatGPT and ask it which strategies should be defined to build a strong brand. Put together all the key definitions for your branding, such as brand values, brand mission, brand personality, brand tone, and brand voice. It may be boring work, but you need this to create your own unique style of communication for literally everything, even comments.
