Rule No. 6

You should expect the worst to happen and prepare exactly for that. Because if the worst happens and you are not ready, it will cost you everything.

Here’s an idea for a game you can play: Think about all the bad things that could happen with your NFT project. Focus on specific details only. Then, try to find solutions for each bad thing. Write everything down, and you’ll have your very own crisis prevention plan.

About the Author

johnnybravo

Jakub Pajer (aka Johnny Bravo). 15+ years Web1/Web2; in NFT since 2021. Sold out Metaverse Cool Cats (4,999 PFPs) in Jan 2022. CMO for three NFT projects; led X/Discord/Substack/Medium; grew servers, improved engagement, and raised perceived brand value.

🎯 Current Role: NFT Marketing Advisor
📈 Experience: 15+ years Web1/Web2; NFT since 2021
🏆 Key Achievement: Sold out Metaverse Cool Cats (4,999 PFPs) in Jan 2022
💼 Leadership: CMO for three NFT projects
🎓 Expertise: NFT Marketing, Web3 Strategy, Community Building, Discord Management
🌐 Website: